#ArtDirection #GraphicDesign
Logo Design for ABC’s 2025 New Wave program - supporting Australian comedy podcast talent and discovering the country’s next great comedy podcasts.
Executive Producer: Evan Williams
Production Manager: Mateuse Pingol
I worked on proposing a variety of logo design and graphic directions for the podcast, which mainly plays with visual references related to audio waves.
For the typography and logo design, I wanted to convey the concept of the ‘next generation’ by creating a slight tilt forward with the type. This conveyed a forward movement in the logo design, conveying the very idea of the next generation or ‘new wave’
With the final design approved, I then scaled the logo to work across a wide range of formats and dimensions that the team required across their online channels.