#CreativeManager #MotionDesign #Branding
The Checkout is a consumer affairs TV show for the 21st century, featuring segments that examine the practices and methods of manufacturers, retailers, service providers and advertisers. Using a humorous style, the show highlights practices that are misleading, dishonest, unfair or occasionally even illegal.
The show is broadcast on ABC Network, Australia.
For Season 6 of The Checkout, my role was to lead the design team through production and deliver the 12 episode season which was broadcast on ABC from January - April, 2018.
The show’s rebrand was also applied across each segment on the show, ensuring consistency and that the visual language worked across a wide range of graphic devices - from name straps, lower framers, graphics over vision and full frame graphics.
Below are some highlights of stories I worked on for Season 6. Enjoy!
As the feature traced the history of MSG and it’s misconceptions over the decades, we developed a visual style that aided this journey by employing era-specific graphics to help illustrate each historical period.
Producer: Kirsten Drysdale
Motion Design: Gabriel Virata Alves, Ryan Kermond
Design: Missy Dempsey
Editor: Hayley Dennison
A look into claims that ‘Mineral Makeup’ in the beauty industry is meant to be significantly better than other makeup.
Producer: Alex Lee
Motion Design: Gabriel Virata Alves, Ryan Kermond
Design: Missy Dempsey
Director: Henry Stone
Editor: Eva Bridie
The Midlife Cyclist spends big on all the gear and gadgets that gets pedalled to him.
Producer: Scott Abbot
Motion Design: Gabriel Virata Alves
Graphic Design: Missy Dempsey
Editor: James Edwards
You might be paying for insurance in your superannuation, and not even know about it. Scott Abbot exposes some facts about your super that could save you money.
Producer & Presentr: Scott Abbot
Motion Design: Gabriel Virata Alves
Design: Missy Dempsey
Editor: Aaron March
Producer & Presenter: Craig Reucassel
Motion Design: Gabriel Virata, Dan Kouts
Design: Missy Dempsey
Editor: Aaron March
Empty Vessels is a short graphic interstitial that looks into the generous packaging of particular products.
When your contract anniversary with your electricity company rolls around, don’t expect them to get you anything special.
Producer: Craig Reucassel
Presenter: Alex Lee
Motion Design: Gabriel Virata Alves
Editor: Richard Holz
This young couple are taken back to childcare school to learn everything they need to know to get their pre-conceived kid into a good centre.
Producer & Presenter: Alex Lee
Motion Design: Gabriel Virata Alves
Design: Missy Dempsey
Editor: Eva Bridie
Zoe Norton-Lodge is bombarded by pregnancy advice about how to make baby smarter in the womb.
Producer & Presenter: Zoe Norton-Lodge
Motion Design: Gabriel Virata Alves
Editor: Richard Holz