I was contracted by Sniip, an Australian mobile payment platform that allows you to pay any bill with any card.
I worked with the Sniip team to develop a new Onboarding Brand Video that would be integrated with their mobile app. Upon download of the Sniip app, the video would play once they opened Sniip to educate new users of the benefits and features of the Sniip app.
Client: Sniip
Art Direction, Graphics and Editing: Gabriel Virata Alves
Messaging: Leah Kidd
I worked closely with the Sniip team to ensure the messaging was as clear as possible so that new users could easily understand the features and benefits of using the Sniip app.
For the graphics, it was important to develop an engaging and exciting tone to compliment the messaging of the video so that users would feel compelled to start using the app.